Art Directors

A typical week, in the words of people in the job

1. 01Negotiate with printers and estimators to determine what services will be performed.
2. 02Present final layouts to clients for approval.
3. 03Manage own accounts and projects, working within budget and scheduling requirements.
4. 04Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
5. 05Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
6. 06Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
7. 07Work with creative directors to develop design solutions.
8. 08Create custom illustrations or other graphic elements.
9. 09Attend photo shoots and printing sessions to ensure that the products needed are obtained.
10. 10Review illustrative material to determine if it conforms to standards and specifications.
11. 11Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
12. 12Research current trends and new technology, such as printing production techniques, computer software, and design trends.

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