VetMF
Sign inGet started

Occupation

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$78,760 medianBright outlookBachelor's typical

O*NET 31.0 · 13-1161.01

A typical week, in the words of people in the job

  1. 01Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  2. 02Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  3. 03Participate in the development or implementation of online marketing strategy.
  4. 04Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  5. 05Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  6. 06Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  7. 07Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  8. 08Create content strategies for digital media.
  9. 09Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  10. 10Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  11. 11Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
  12. 12Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

Task statements ranked by how many workers report them · O*NET 31.0

What the posting will be called

Digital Media PlannerOnline Marketing ConsultantPaid Search StrategistSEO Strategist (Search Engine Optimization Strategist)Digital Marketing StrategistInternet Marketing SpecialistMarketing ConsultantPaid Search ConsultantSearch Engine Optimization Consultant (SEO Consultant)Social Media Specialist

Titles reported by employers for this occupation. Search job boards with these, not the O*NET name.

Knowledge the job leans on

Sales and MarketingComputers and ElectronicsEnglish LanguageCommunications and MediaMathematicsCustomer and Personal ServiceAdministrativePsychology

Skills that carry over from service

Complex Problem SolvingJudgment and Decision MakingSystems EvaluationSystems AnalysisPersuasionCoordinationInstructingTime Management