Marketing Managers

A typical week, in the words of people in the job

1. 01Develop business cases for environmental marketing strategies.
2. 02Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
3. 03Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
4. 04Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
5. 05Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
6. 06Develop pricing strategies, balancing firm objectives and customer satisfaction.
7. 07Initiate market research studies, or analyze their findings.
8. 08Compile lists describing product or service offerings.
9. 09Consult with product development personnel on product specifications, such as design, color, or packaging.
10. 10Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
11. 11Conduct economic or commercial surveys to identify potential markets for products or services.
12. 12Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

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