Market Research Analysts and Marketing Specialists

A typical week, in the words of people in the job

1. 01Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
2. 02Seek and provide information to help companies determine their position in the marketplace.
3. 03Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
4. 04Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
5. 05Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
6. 06Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
7. 07Measure and assess customer and employee satisfaction.
8. 08Monitor industry statistics and follow trends in trade literature.
9. 09Direct trained survey interviewers.
10. 10Measure the effectiveness of marketing, advertising, and communications programs and strategies.
11. 11Forecast and track marketing and sales trends, analyzing collected data.
12. 12Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

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