Public Relations Managers

A typical week, in the words of people in the job

1. 01Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
2. 02Assign, supervise, and review the activities of public relations staff.
3. 03Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
4. 04Develop, implement, or maintain crisis communication plans.
5. 05Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
6. 06Manage communications budgets.
7. 07Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
8. 08Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
9. 09Observe and report on social, economic, and political trends that might affect employers.
10. 10Draft speeches for company executives and arrange interviews and other forms of contact for them.
11. 11Formulate policies and procedures related to public information programs, working with public relations executives.
12. 12Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.

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