Advertising and Promotions Managers

A typical week, in the words of people in the job

1. 01Analyze marketing or sales trends to forecast future conditions.
2. 02Contact organizations to explain services and facilities offered.
3. 03Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
4. 04Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
5. 05Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
6. 06Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
7. 07Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
8. 08Analyze the effectiveness of marketing tactics or channels.
9. 09Coordinate with the media to disseminate advertising.
10. 10Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
11. 11Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
12. 12Attend or participate in conferences, community events, and promotional events related to products or technologies.

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